Unbothered & Unstoppable
Welcome to Unbothered & Unstoppable (formerly The Escape the 9-5 Podcast) — the podcast for women who refuse to settle for anything less than extraordinary.
I’m your host, Marissa Dahlin — business coach, offer strategist, and the woman who's here to help you get paid like the incredible leader that you are.
If you’re done overthinking your content, tired of trying to say the “right” thing, and you're ready to build a business that actually works without the hustle... you’re in the right place.
Each week, we dive into the mindset and strategy behind irresistible offers, high-converting content, and building a brand that people can’t stop watching — or buying from.
This isn’t about doing more. It’s about doing the right things — with clarity, confidence, and a touch of unbothered energy.
After all, you’re not here to blend in. You’re here to build a brand that leads, a business that scales, and a life that feels as good as it looks.
Ready to become unbothered, unstoppable, and wildly in demand? Hit play — it’s time.
Unbothered & Unstoppable
59. Don't Have THIS Mastered? Expect to Struggle...
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Your niche is the backbone of your business.
If your niche isn't clear, is too broad or is even too specific, business is going to be a lot harder than it has to be.
In today's episode we talk more about finding that sweet spot with your niche along with a few examples and why mastering/getting clear on your niche is so important.